YOHOHO is a Horizontal e-commerce platform with categories across sectors catering exclusively to the Kerala Market. It will also feature keralas authentic products from the micro and small industries. Yohoho will have presence in rural and two tier cities. With Yohoho catering to the seasonal, regional and cultural dynamics of the state, Kerala will have its own online marketplace. It will have kerala specific products in various categories. For example traditional fairs like ‘Back to school’ Mela or a book fair will be organised by Yohoho